Objective 1: Create a communications plan that includes:
* Revamped website
* Social media strategy
Objective 2: Continue personal outreach by WBA leadership (e.g. Continue personal outreach to new members from the board, continue to target new and potential members at events to create a welcoming environment).
Objective 3: Continue the process to ensure the WBA is accessible to new members. (An example as part of this process might be to assign one board or committee chair to each new member to call when they join to welcome them and offer the benefits of WBA, and give them tips on how to get the most of their membership)
Objective 4: Develop a program for greater membership retention to ensure we are meeting the needs of existing members.
Objective 4(a): Conduct and review stakeholder survey
Objective 4(b): Evaluate membership benefits including:
Objective 4(b)(1): Perks – discounts to local establishments
Objective 4(b)(2): Unique benefits and opportunities for Sustaining Members – revisit benefits (WBA pin, recognition, sustaining-members only events, ensure that one membership committee co-chair is focused on opportunities for Sustaining Members).
Objective 5: Engage in more outreach to men and encourage men to become members. Some representative examples for outreach efforts to consider include:
Objective 5(a): Inviting Board members and committee and forum chairs to educate colleagues at their workplace about WBA, our mission and impact
Objective 5(b): Including a note at bottom of all invites that makes it clear that men are invited as well
Objective 5(c): Ensure that that there is at least one membership committee co-chair assigned to focusing on outreach to men.
Objective 6: Develop a WBA branding campaign to strengthen and reinforce the WBA as a prominent resource for women in the profession and for professional leadership development.
Objective 7: Develop a new member recruitment strategy based on collected data from a survey to identify and better understand non-member needs.
Objective 8: Highlight signature programs and initiatives and emphasize the unique quality of these programs to strengthen participation and visibility.